First, the notion of a cinematic universe is less alluring than it was seven years ago. With that track record (only Annabelle earned less than $300 million, and The Nun earned $366 million last September despite poor reviews), why wouldn’t WB and New Line go out of their way to attach Curse of La Llorona to an existing goldmine? To the extent that the filmmakers have discussed the connections while the studio swore otherwise, it might be a handful of intersecting factors. Throw in The Crooked Man and The Conjuring 3 (directed by Michael Chaves, who just directed The Curse of La Llorona), and you have a fully-functioning cinematic universe that is also a couple installments away from topping $2 billion worldwide in under a decade. It produced one spin-off trilogy ( Annabelle Comes home opens this June) and The Nun with The Nun 2 on the way. Truth be told, The Conjuring Universe, which began with James Wan’s “based on a true-ish story” of the Warrens and their ghostbusting antics, is one of the few outright successful examples. Despite every studio looking at the $1.519 billion gross of The Avengers seven summers ago and tripping over themselves to get their own cinematic universes going, the successful/functioning cinematic universe is still relatively rare.
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